How It's Made

The web is knitted, not printed

Most web-pattern caps are a print pressed onto a plain blank. Ours isn't. The pattern is jacquard-knitted: two yarns worked into the same fabric at the same time, so the web is the cloth. Turn it inside out and you can see the web again in reverse.

That is the whole reason for doing it this way. A print cracks, peels and washes pale. A knitted pattern can't — there is nothing sitting on top of the fabric to come off.

One design, eleven colourways

Same web every time: a dense centre low on one side, long curved threads sweeping over the crown and down the back. Only the two yarns change — Black / Ash, Black / Crimson, Black / Bone, Black / Magenta, Black / Pink, Crimson / Black, Crimson / Bone, Bone / Black, Magenta / Pink, Cocoa / Pink and Gold / Black.

Small batches

Runs are small on purpose. When a colourway sells out it takes weeks to come back, and I would rather run out than sit on a pallet of stock.

Then it goes in a bag with your name on it

Every order is checked, folded and packed by one person — me — and dropped at the post office. No warehouse, no team, no drop-shipper. If something is wrong with your order, you are emailing me, not a support desk.

— Rio